Journal of the mental environment
Blackspot
For years the old pattern went on. People were jaded by corporate control of so much of their lives, but couldn’t see how they might take some power back. We decided to launch a counterattack. The result is Blackspot, the world’s first open-source brand. Blackspot represents a radical, no-compromise experiment, a total rethinking of capitalism from the ground up.
Customer = participant: The passive consumer becomes an active participant in shaping the social enterprises of the future.
Open-source: Anyone can brand or co-brand their product or service with the blackspot, joining a loose alliance of thousands of other indy blackspotters.
Jujitsu marketing: Blackspotters will go head to head with the dominant companies in their industry, using the power of the world’s biggest brands to drive their success.
Recent Posts
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Cheap beer?
Why do hipsters drink PBR? Rob Walker takes a look at brands and meaning in the marketplace.
Tue, 12 Aug 2008 3:08 pm
Posted by Lauren
36 comments -
Noam Chomsky on rethinking capitalism
Political activist Noam Chomsky says: rethink capitalism or else our society is doomed to fail.
Thu, 31 Jul 2008 10:23 am
Posted by Lauren
22 comments -
Blackspot hits the big apple
Spreading the Rethink Capitalism message throughout the alternative fashion world.
Mon, 21 Jul 2008 3:23 pm
Posted by Jon
3 comments
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